Establishing brand recognition is one of the primary concerns of companies that want to introduce a new product or service on the market. Who is going to buy that product if the brand is insufficiently known? On the other hand, how many people are going to purchase that product, considering that they trust the brand to which it belongs and knows that it is a sign of quality? Considering all that, it kind of makes sense to choose elements that draw attention to a certain brand, such as the logo. For example, the Blackberry logo is quite simple but it is immediately associated with the brand.
Behind each logo stands a team of highly skilled specialists, whether we know this for a fact or not. What you need to understand is that, while it may see simple to choose a Blackberry logo, it is more important to choose something that sticks with the general public, a sign, a message or a combination of these two that people identify that product with. The black background is a subtle sign of elegance and the two letters B come from “Black” and “Berry”. The message is simple and clear, the Blackberry logo representing the image of the organization but also a promise of quality and efficiency. What is even more interesting is that, at first glance, the two Bs also look as “blackberry”, which is after all a fruit. You choose what to believe.
It does not matter which type of mobile phone you are interested in, whether you need one with complicated functions or you just want something for basic communication – the one thing that you have to remember that a recognized brand guarantees quality. That is what the Blackberry logo is all about, a simple graphic mark that promotes recognition within different categories of the public. When designing a logo, graphic design specialists take into consideration various elements, including the colors, message and other things like that. For them, it is important that the logo is not too complicated or, more importantly, similar to other logos out there. This is why the Blackberry logo is instantly recognized, as people recognize each element in the logo as belonging to Blackberry.
When you say the word logo, you automatically think about a certain brand. These two elements are so powerfully interconnected that you can hardly separate them. If you want to purchase a mobile phone, the first thing that you think of is the brand, whether you want to admit it or not. And, often times, you choose Blackberry, the simple logo contributing to this buying decision as well. This simple logo is the image of the organization and it is only normal that people feel attracted to it, linking it to words such as quality and reliability. The great advantage of a logo such as the one from Blackberry is that it is recognized worldwide, regardless of the language or the level of culture. It is simply amazing how a logo can cross any barrier.11